The competition and event "Eurodeputad@s Por Um Dia" (Meps for a day), aimed at high school students in the Madeira archipelago, ad the goal to integrate these young people into the political context, simulating a European parliamentary session.
The central theme of the discussions was the planet and climate change, reflected in the image of the event. We created a circular visual element symbolic of a planet in transformation and the positive change these young people are fighting for.
It was crucial for us and the organization to convey a message of prosperity and empowerment, so we introduced an energetic color palette that complements the rest of the event's identity and slogan:
"Be the voice of climate change!"
Client: Eurodeputada Cláudia Monteiro de Aguiar
Account: Ana Duarte
Design: Daniel de Sousa
Creative direction: Sérgio Duarte
Copy: Ana Monteiro
Consultancy: Edgar Garrido