HV Fashion is a brand born from the ambition of Hugo Vieira, a football player by profession, who always dreamed of bringing the best of luxury streetwear to the national and international fashion market.
The Branding was developed by the Duas Faces team, and fulfilled the client's final expectation regarding the project: to create a close and lasting relationship with the target audience of this fashion brand, through the contact points where it communicates, online and offline .
The brand's symbol is built from the junction of Hugo's H and Vieira's V, two superimposed uppercase letters that, together, form the symbol, while the logo is represented by a line, which symbolizes the scratching with the stereotypes and excesses, the brand's central idea.
Client: Hugo Vieira
Designer: Sérgio Duarte e Patrícia Machado
Creative Direction: Sérgio Duarte
Account: Ana Monteiro
Copy: Carolina Ventura
Photography: Sérgio ferreira