ESTADIO Clínica is located in the Estádio Cidade de Barcelos sports complex, in Barcelos. It arises from the need to combine the three main pillars of high performance in a single medical centre: Research, Training and Evaluation, with the clear purpose of being a reference clinic in the area of health for sports.
The inspiration for the logo and visual identity are the tracks where the athletes train, and each track represents one of the main areas of specialization, in a total of 9 medical areas. As in the stadium, the lane lines intersect in the visual identity, symbolizing the various medical areas that work together. "In Health and Victory" is the signature that aims to reflect the clinic's commitment to help patients achieve their goals, focusing on health and conquers!
At Estádio Clinica we believe that each patient evolves at their own pace, and the most important thing is that they reach their goal, be it victory or just staying healthy! This idea is made explicit in the animation of the logo.
Client: Estádio Clinica
Account: Ana Duarte
Copy: Vânia Correia
Design: Sérgio Duarte, Filipa Esteves
Creative Director: Sérgio Duarte
Motion Design: Filipa Esteves
Photography: Sérgio Ferreira